Attractive and convincing content holds great importance for getting trust-worthy clients to your website. It is necessary to present your services and information regarding properties properly. As advised by real estate SEO experts if your clients do not get enough information on your website which they need, they will walk out without giving any second thought. The reason behind this is that real estate is a very competitive industry and there are ample numbers of other successful websites providing these services.
Here are some common mistakes which you should avoid in your website design:
Give decent and thorough navigation –A very frequent mistake that website designers commit is improper navigation. This can frustrate your visitorsand they will only turn their back. You can organize according to the market demand and what is more searched by visitors. For instance, you can add a tab of types of properties in which you can lay down the list of different kinds of properties like domestic, commercial or industrial. Also, you can add sub category options like bungalows, mansions, condos in domestic, etc. Don’t add too many sounds and pictures in your navigation, this might sound attractive but in real it degrades the decent quality of your website.
Call-to-action – An effective way to stay connected to your customers is to make them click on the ‘Sign Up’ button and get registered with you. Make sure that the button is not small and placed in the corner but it should be the first thing a visitor sees. By signing up, your visitors will receive your regular newsletters, sale offers and updated properties. This can also turn visitors into trust-worthy clients.
Descriptions –the content should have clarity and proper descriptionof every service you are providing to your clients. For instance, if you are displaying any property for sale on your website then there should be everyimportant informationregarding that property like, its price, area, type, specification and also pictures covering every area of the property.